Artilce about Fiesta Movement

This article:
"Ford Names 100 Fiesta Movement 'Agents' to Hit The Road, Find Adventure, Share Experiences"
alludes to the missions that we will go on.

Missions with a purpose

After the vehicles are delivered, the Fiesta Movement agents will receive notification about their upcoming missions, which will be based on monthly themes. With six themes in all, the first theme agents will create content on is travel. Each of the 100 agents will choose an individual mission, which will send them on an adventure to engage with people in their Ford Fiesta.

Partnering with Ford on its campaign is Undercurrent, a digital think tank headquartered in New York City, and AMG, a Colorado-based partner of Undercurrrent. Both companies are schooled in creating long-term relationships between customers and brands and focused on creating experiences that are not only relevant and useful, but entertaining.

"We're engaging outside sources that live in this space to make sure we are pushing the limit as far as we can," said Fontaine. "By working with them, we will maximize the exposure of our content online, while at the same time receiving valuable feedback from the agents about our new car."

I can't wait to go on the missions!! :)